Search engine optimisers for high Google rankings. Search engine optimisation for high rankings on Google and other major search engines.
Scopula search engine optimisers specialise in optimisation techniques to gain optimum placement on Google. If you have a website that needs optimising or a new web project that you would like to see highly ranked on Google, talk to us.
Glynis Eaton talks to three leading exponents in search engine optimisation and website design. Click here to go to the start of this interview.
Q. Is search engine optimisation really important when designing a website?
David. It is if you want your website to benefit from search engine traffic and traffic from other websites and that's really important to any website based business. When we quote for a website design contract, we can be confident of achieving the search engine results necessary by leaving it to the best optimiser in the business.
Q. So how do you optimise the websites you design?
Leo. Don't even go there. Paul could sit here for a week and bore you to death on the subject and you would be none the wiser. David and I don't even get involved, it's like a three dimensional puzzle with no picture to even give you a clue. But it has nothing to do with 90% of the rubbish you read on the Internet about SEO. Every time we think we have understood something he has done, and try to repeat it elsewhere, it turns out to be wrong because every web design project is different.
Q. Do all search engine optimisers work in the same way?
Paul. No, not the genuine optimisers who have worked their own methods out for themselves. The cowboys who are using basic optimisation programmes and avidly reading all the rubbish published on the Internet about optimisation all follow the same path. Those sorts of techniques only work for non-competitive search terms. They are totally useless for any key phrase that is going to generate high volumes of traffic.
Q. So how does a client distinguish between a genuine search engine optimiser and a cowboy?
Paul. Go to Google and type in - search engine optimisers - or - website optimisers -. The best optimisers will be in the top ten or twenty. Leave the rest alone and what ever you do don't deal with any optimisation company that claims to be able to get you highly ranked whilst having to pay to appear in the sponsored adverts. If they cannot achieve top ten rankings on Google for themselves, they certainly won't be able to do it for you.
Q. Why would a company employ an optimisation company like yourselves?
Leo. Any company that has serious ambitions for their website needs a good optimiser working with them. Gaining a top ranking on Google is like winning the league. It opens up all sorts of other business opportunities. If your website is not being found by your potential clients, you are allowing your competitors a free reign to capture business that you could otherwise be profiting from. We also happen to be working with the leading search engine optimiser in the business. Paul gets results that other optimisers only dream of being able to attain. He speaks a different language to other optimisers, uses optimisation methods unique to himself and that only he understands. It's Paul who has developed all our optimisation processes, I can't begin to understand them, but when he says he will get a top spot on Google, ninety-nine times out of a hundred a website he has optimised will go straight in at number one position and a client can't ask better than that.
Q. Why are you able to do this where other optimisers fail?
Paul. Just lucky I guess… OK, seriously. I don't have any standard procedures and I don't use any programmes or technical stuff. I am not a designer or programmer so I don't look at any project with an IT perspective. To me it is just common sense but I can't explain it in easy terms. I just look at the way the websites that are on the top of Google for the search terms I have been given are built. I look at their linking strategies, the content and a host of other areas and then I layout the pattern for a designer to build something better and improve on the websites that are already there.
Q. That sounds simple enough. Why don't other optimisers do that?
David. You would think so but he hasn't actually said what he does. What Paul says is common sense to him is gobbledegook to everyone else. He can look at a website and within seconds diagnose all sorts of problems with the optimisation, the structure, the navigation the linking strategies and a hundred other components that he takes into account. Every time he optimises a website he does something different, uses different methods, different structures and uses different terms and explanations each time. We can't get a handle on it at all he just seems to be able to see the whole picture whist we can only put a few pieces together. I wouldn't be surprised if there were a million different varieties on a theme yet he is able to carry them in his head.
Q. Have you thought of writing a book on the subject?
Paul. No. Every website is a completely different scenario. You cannot use the same optimisation procedures twice for any job. Every project will have different websites in competition for different search phrases. If there are a billion websites on the Internet then you have googolplex different optimisation scenarios. How do you write a book explaining all of those?
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