TV ADVERTISING CAMPAIGN
FACT: People will not find your Internet site if they are NOT looking.
FACT: People are unlikely to see any advertisement you place in the press if they are not looking
FACT: Press nor Internet advertising will grow, expand or stimulate the markets
FACT: Only TV and Radio advertising has the power to communicate to mass audiences, intrude into peoples thinking and make them react.
The AD campaign will be flexible to reflect the state of the market and bookings being generated at any given time of the year. This may involve specially created advertisements to stimulate particular sectors of the market.
For example: Last minute deals, Whitsun and Easter breaks, Skiing and specific destinations dependent on the requirements of our advertisers.
Our television advertising campaign is designed to create the desire in people to take a holiday and visit Scopula to find that holiday. Only by the power of television can this be achieved. Only by purchasing advertising space on Scopula can you hope to reach the millions of people who will see our advertising campaign.
You can benefit from our TV advertising at a fraction of the cost. The alternative is passive advertising in brochures, magazines and the national press, which can be more expensive and does nothing to stimulate the market.
Our ads will have real impact - because TV is intrusive, far more striking than newspapers, radio or magazines.
Our ads will be seen - because viewers are relaxing at home.
Our ads will create desire for your holiday or travel service - because TV is the most persuasive medium, by far.
Our ads will expand your target market to hit customers not reached by other media.
No medium works quicker than television - there will be instant response from people visiting Scopula to find their ideal holiday or request your brochure.
The alternative is to keep doing what you have always done and see more of your share of the market slip away.
Click here for details on how to advertise.
Our advertising campaign will be aimed at creating awareness about the types of holidays and destinations advertised on Scopula
The strong marketing message will designed to make travellers and holidaymakers visit Scopula because of the wide range of choice, money saving offers, low cost travel, quality of accommodation, ease of searching, desire to take a holiday and brand awareness.
If you are an agency, tour operator, Internet site selling advertising, airline, ferry operator or travel agent, you can purchase high profile positions on Scopula for less than the cost of small boxed advertisements in any Sunday newspaper for a month.
Book it before your competitors take the initiative away from you. Click here to find out more about the cost of advertising with Scopula
If you are a small accommodation provider, you should advertise on any of the Internet sites that are investing in these high profile advertising slots.
This way, everyone benefits from the combined budgets of every participant at a fraction of the cost of running a TV advertising campaign.
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